South China Sea shoes enterprises borrow shoes to expand the Vietnam market
In the face of the current situation of the European market downturn, along the way, the Southeast Asian market has become the focus of the South China Sea shoe enterprises. From July 14th to 16, the South China Sea shoes Association organized 16 member companies to investigate the footwear industry in Vietnam, was invited to participate in the development of the Vietnam footwear industry forum, some members also participated in the seventeenth Vietnam International Footwear, leather and industrial equipment exhibition.
Expand the market by Vietnam show
On the morning of July 15, was hailed as the shoe industry in Southeast Asia important event of "the 17th Vietnam International Footwear, leather and industrial equipment exhibition and Vietnam International Footwear, finished leather products exhibition" and the Vietnam International Garment machinery and equipment and fabric exhibition "in Ho Chi Minh City, Vietnam held, Nanhai footwear Association member companies exhibiting, trying to expand the Southeast Asian market.
"The effect is also good, the feeling of the Chinese footwear industry's new material needs very prosperous." Zhida Guangdong new materials Co., Ltd., general manager of Wu Dazhi said sales had previously been dominated by domestic, but the domestic market is relatively saturated, the future will gradually open up foreign markets, "Southeast Asia market is growing rapidly, which is the company's first went to Vietnam to exhibitors."
For Foshan Nanhai easy Terry Numerical Control Technology Co. Ltd., the Southeast Asian market is exports this year hope. The company's general manager He Weixin said "because of the Vietnam shoe companies are to mechanization, which is South China Sea shoes machine exports a good opportunity, their level of Chinese shoes machine or recognized."
In the last few years, due to the excess domestic production capacity, the European economic downturn and anti-dumping reasons, the shoe export situation is grim, in this situation, including Vietnam, along the way to become the focus of South China Sea shoe enterprises to explore foreign markets.
"Southeast Asian market has become an important domestic shoe enterprises, the South China Sea enterprises should seize the opportunity." Secretary General of the South China Sea shoes industry association, said Lin Jianyi, the survey has 16 enterprises to participate in the enthusiasm of the members of the company is very high, next year will be organized to participate in the exhibition of member enterprises.
South China Sea shoes enterprises should increase innovation
The Vietnam in the study, exhibition delegation also visited Vietnam local shoe factory, to visit Rong loose shoe factory as an example, the annual output reached more than 180 million double, nearly 1000 workers has and the size of the domestic medium-sized enterprises shoes almost.
"This time going out, there is a strong sense of urgency, the great progress of the footwear industry in vietnam." He Weixin believes that Vietnam's shoe size has come up, in the labor and land costs have advantages.
For the cost advantage, Wu Dazhi calculations, at present domestic sewing worker salary has reached 3000 yuan to 4000 yuan, and each year at a rate of about 10% growth, while Vietnam is not to 2000 yuan, so labor cost in Vietnam is about about half of the country.
Although the footwear industry in Vietnam has an advantage in cost, but the majority of the South China Sea shoe companies have no plans to migrate. Wu Dazhi that Vietnam in production technology, facilities and skilled workers degree temporarily can not catch up with China, some process, design and relatively complex shoes also difficult in Vietnam development. "Vietnam and the domestic technology gap is narrowing, may be less than 10 years, so we should seize the opportunity to innovate." He Wei said.
In addition, Nanhai Footwear Association Exhibition Group 16 members are also invited to take part in 2015 Vietnam footwear development forum, Nanhai Footwear Association President Lun Yongqian representative shoes industry in Guangdong made a speech, introduced the development and characteristics of Guangdong shoes: including branding trend accelerate, enterprises test water and promote the Internet business model and focus on technical progress, strengthen the construction of independent innovation system. He said that the future of Guangdong shoes industry and Vietnam will be the advantage of the two sides together, the depth of cooperation, and promote the development of China and Vietnam footwear companies common development.